Why us me
A SaaS and eCom entrepreneur that breathes data and processes.
Hello
My name is Othmane, I'm based in France, and it's actually just me behind Surjed , for now. I'll give you 5 reasons you should consider Surjed as your consulting and execution partner, but first, a few words about my background.
I was most recently a co-founder of DataHawk, a SaaS eCommerce analytics and optimization platform where I worked with hundreds of brands and agencies on their growth and operating challenges on Amazon and Walmart. Since its inception, DataHawk generated multiple $ millions in ARR, and managed over $3B in GMV and over $1B in ad spend.
Prior to that, I co-founded and operated two D2C brands in the apparel and kitchenware space.
I started my career in venture capital at blisce, a $300M+ consumer VC firm where I joined as a first employee before becoming a VP of investments. blisce invested in leading D2C brands like Adore Me, Harry's, Casper, and Gwynnie Bee, software companies like Spotify, and marketplaces like Stadium Goods.
With Surjed , I enjoy applying my expertise in finance, marketing, sales, data, analytics, and process optimization to the eCommerce and SaaS industries, which I'm deeply enthusiastic about. My goal is to turn this longer-term into a tech-enabled data-driven provider of consulting and management services.
Let's TalkSometimes, working with service providers and agencies, especially large ones, can be complex due to the involvement of multiple stakeholders, which makes it more challenging to sustain effective communication and equalized work quality. As Surjed is currently a single-person agency, I will be directly working with your organization, providing the utmost attention and care to making our partnership successful. I will strive to keep a boutique-like approach as I scale the team.
I firmly believe that data is what gives organizations an edge. It should guide decisions on product, pricing, marketing, distribution, and growth strategies. I apply a rigorous data-driven framework to solving your growth and operations-related challenges, a skill that most marketing experts often lack, which may explain why 80% of CEOs don't trust or are unimpressed with their CMOs.
Software is eating the world, and AI is taking an even bigger bite. Things are changing so rapidly it becomes challenging to stay on top, yet doing so is critical as the right tools can give your business an edge. At Surjed , I can ensure your organization is using bleeding edge technology applied to each business aspect to drive maximal operational efficiency and results, helping not just with recommending the right tools, but actually implementing them.
Jack of all trades, master of none? Malcolm Gladwell says it takes 10,000 hours to master a skill. However, founders and CEOs are forced to develop an accelerated understanding of multiple areas and become pluridisciplinary. Having spent 4 years in finance as a Venture Capitalist focused on consumer brands and software, 4 years as a brand founder, and 7 years as a SaaS founder and CEO focused on eCommerce, I've largely amassed my 10,000 hours in both eCommerce and SaaS and harnessed skills in finance, marketing, sales, analytics, and strategy. My background makes for a unique combination of diverse yet somehow-concentrated services that I can provide at Surjed and where I believe I can make a difference.
I'm focused on execution, not words and slides. At Surjed , beyond advisory, I especially provide hands-on strategic execution or management in a structured project-focused fashion, striving to establish target OKRs and KPIs.