Growth x Operations
Applying data, processes, and tools to unlock profitable growth for eCommerce and SaaS.
eCommerce
Surjed provides eCommerce consulting, management, and execution services to brands of all sizes on marketplaces and owned-operated stores, using data, processes, and software to boost sales, margins, and operational efficiency, with a strong expertise in analytics and Amazon.
Let's TalkChannel diversification is critical, but it shouldn't dilute your brand nor create operational chaos. In a world where over 50% of product searches start on marketplaces like Amazon, brands must master their marketplace presence alongside their owned-operated stores in a well-defined multichannel strategy.
At Surjed, we can help you enhance your online multichannel presence through product, pricing, financial, and growth strategic planning; as well as ongoing execution on key strategic projects, from store and product pages building and optimization, to new product launches, and daily operations.
Competition for visibility and clicks is fierce, with often low barriers to entry, excessive competition, a pay-to-play advertising landscape, and increasing customer acquisition costs.
At Surjed, we believe organic traffic acquisition and brand awareness should be every brand's north star to drive higher customer lifetime value relative to customer acquisition costs (LTV:CAC).
While we apply granular data analysis to setting up and managing paid advertising on marketplaces, search engines, and social media networks, we focus on driving higher blended or total ROAS and expected LTV rather than looking at just paid ROAS, particularly on marketplaces like Amazon where organic and sponsored dynamics are closely correlated.
To maximize organic traffic, we leverage data and tools to finetune ongoing marketing activities and create new ones, including content creation and optimization, and customer marketing.
Small gains in click-through rates and conversion rates can yield a significant business impact, and maximizing them is paramount before scaling other iniatives.
At Surjed, we leverage the High Tempo Testing framework, our data-driven approach, and tools to conduct A/B tests and experiments, and ultimately drive better conversion rates. This notably encompasses optimizations in product media assets, product page copy, pricing, and advertising.
You can't improve what you can't measure. Yet, many brands scale to millions in revenues with limited visibility on their performance metrics, which works until it doesn't.
At Surjed, we set up granular yet intuitive reporting and forecasting models and dashboards and automate them as much as possible, leveraging the most advanced tools available, and particularly the ones our clients are actually comfortable using.
The results include increased understanding of business performance, from sales to profitability on a SKU level, better inventory, marketing, and budget planning and management, and fewer issues or missed opportunities.
As your brand scales, the processes that used to work may not anymore, and there could be better ones to implement.
At Surjed, we identify together your operating bottlenecks, notably in terms of time inefficiencies, and we work on setting up processes, workflows, tools, and automations to enhance them and make your team more productive and effective.
SaaS
Surjed provides consulting, execution, and implementation services for boostrapped to Series A SaaS businesses, using data, processes, and software, to maximize MRR growth, unit economics, and operational efficiency, with a strong expertise in analytics and the intersection of product-led-growth and product-led-sales.
Let's TalkThe search for product-market-price-fit and product-market-marketing-fit is never-ending, and what worked from $0 to $1M in ARR may not anymore from $1M to $10M, or before that unexpected competitor move or industry-changing context.
At Surjed, we help map out product and growth strategies with a keen focus on industry gaps and market needs, and product-led-growth on which sales comes as an accelerator, not a prerequisite. This spans support with industry research, product roadmap, pricing, acquisition, and retention strategies.
Choosing the right messaging, wording, tone of voice, and overall marketing for the right audience and the right product is essential.
At Surjed, we help maximize products and features exposure in an effective way to drive optimal acquisition, activation, and retention. Beyond the content generation piece, we help implement it in marketing and sales collaterals, from website, to emails, in-app chats, decks, and sales pitches.
A well-oiled inbound acquisition engine is the pillar of SaaS growth, both organic and paid.
At Surjed, we believe organic traffic acquisition and brand awareness should be every SaaS company's north star to drive demand or lead generation, higher customer lifetime value relative to customer acquisition costs (LTV:CAC), and better CAC payback periods.
On the paid side, we apply granular data analysis to setting up and managing paid advertising on search engines and social media networks while assessing its effectiveness in terms of expected LTV and not just short-term lead generation and conversions.
On the organic side, we leverage data and tools to finetune ongoing marketing activities and create new ones, including content creation and optimization, and lead and customer nurturing.
Using the right sales and marketing tech stack and optimal processes can drastically help sales and marketing efforts, particularly when they're customized to an organization's specificities and needs.
At Surjed, we help setup, optimize, and maintain efficient sales and marketing enablement tools and processes, from CRM to marketing automation, with advanced customizations or the creation of custom internal tools when needed.
Single digits improvements in retention rates can have massive compounding effects on ARR growth, making fighting the enemy, churn, a very natural obsession.
At Surjed, we help increase customer retention rates and expansions to drive higher dollar-based net retention rates. Our approach leverages granular data analysis on cohorts, segments, and experiments to find what moves the needle.
Having scalable automated reporting and forecasting systems is key to drive a SaaS business, particularly one with a PLG freemium motion.
At Surjed, we set up granular yet intuitive reporting and forecasting models and dashboards and automate them as much as possible, leveraging the most advanced tools available, and particularly the ones our clients are actually comfortable using.
The results include increased understanding of business performance, from top-of-funnel demand generation to conversions, bookings, new MRR, churn, contractions, expansions, and expenses all the way down to profitability, cohort analysis, and LTV:CAC and payback periods monitoring.